First there was clean beauty, a trend in the Beauty industry that emphasized natural and sustainable products. Instead of focusing merely on looking good, clean beauty sought to eliminate harmful, synthetic ingredients in favor of natural, organic formulations made from ethical, sustainable sources.
Following on the heels of clean beauty was the green beauty movement. Greater consideration was given to environmental friendliness and sustainability using ingredients grown without pesticides or GMOs. As much weight was given to environmental packaging with a move to biodegradable, recyclable, or refillable containers.
Now progressive brands are embracing the latest trend toward blue beauty. This movement builds upon the momentum of clean and green beauty with a laser focus on making products that are not just safe for the environment -- and in particular marine ecosystems -- but also having a net positive effect on the environment.
Blue beauty is a journey, not a destination. But it’s a journey that SABIYA wholeheartedly embraces. As voyagers, we like journeys.